The Seoul Beauty Report tracks what’s actually selling at Olive Young — Korea’s largest beauty retailer — not survey scores, not sponsored placements, just weekly sales data.
We flag the gap between what’s topping charts in Korea and what’s landed in the U.S., so you see it before it’s everywhere.
The Seoul Beauty Report is run from Seoul by a marketing professional working across Korean and global consumer brands. No hype, just what Korea is actually buying.
How the data works
Rankings are collected weekly from Olive Young’s Korea sales chart (online + offline). Movement, new entries, and “Korea vs. Global” availability gaps are calculated automatically; commentary on why something moved is written by hand.
Contact
Questions, corrections, or partnership inquiries: see the Contact page.